Spread the seeds through many touchpoints. Increasing targeted digital messaging has synergies.
One recurring theme is that any target audience visit different venues and need multiple impressions to take something seriously.
Choosing the right venues and showing content with real value in multiple places plants that seed… ‘hey, I’ve seen them somewhere.’ Planting multiple, genuine touchpoints with value (don’t just sell) drives potential clients to take a deeper look into your offering. You’ve only got 5+ seconds before they make a decision to read more or click and keep searching. Present engaging content in multiple venues, which pulls them in to read more and contact you to hear it first hand.
Channels We Use
Emails with value
Webinars
Online reviews
Blogs
Videos
SEO & SEM
External articles
"In the end, the goal is to step beyond just being present on multiple channels and start connecting them all together into one thriving, multi-channel approach."
"Instead of one-way interruption, web marketing is about delivering useful content at just the precise moment that a buyer needs it."
